GS1 Nederland is the company behind the barcodes you see on all products in stores. These barcodes act as a passport for a product, but GS1 also provides the infrastructure for suppliers to share their product data with customers and ultimately the consumer.
However, the quality of data in some supplier databases is lacking. To improve this, GS1 launched the Data Quality 2.0 program. Rubylibre worked with GS1 to create a vision to enhance the program, including streamlining the My GS1 environment. We collaborated with both GS1 employees and customers to define and thoroughly detail the ideal user experience for the My GS1 environment.
- Customer Journey Mapping
- Persona research
- Interactive prototype
- UX test results
- UX recommendations presentation
“Good guidance! The program gave us a number of important eye openers, which allowed us to better understand and cater to our members.”
Petra Kolenberg - Retail Account Manager GS1
The suppliers either manually or through an automated link, enter the data behind the bar codes. This data can include over 100 characteristics of a product, such as label information, ingredients, and packaging type. However, sometimes the data is entered incorrectly or is not complete. To improve the process and ensure better data quality, Rubylibre conducted research on the user experience of the portal, as well as the data entry process.
To gain an accurate understanding of our users and their needs, we led interactive workshops. These workshops yielded personas and customer journey maps for two target audiences across two industry sectors. We built on this foundation by conducting further research through in-depth interviews. We then issued recommendations for improving the customer journey and the My GS1 environment, which included both quick wins and fundamental issues to address.
Ruby Libre then crafted an elaborate interaction design for the My GS1 environment, incorporating the key proposals for improvement. We fine-tuned the design through extensive user testing, both internally and externally with the GS1 organization and its customers. The final design was then handed off to GS1's external technical partner for implementation.