DESIGN

FOR

RESULT

As a strategic design agency, we provide you with sustainable digital design solutions that deliver exceptional user experiences and drive business results.

About Us

At Rubylibre, we're all about growth and learning. We're a digital design boutique that excels in creating things that look great and work even better. We work closely with our clients to understand their needs and exceed their expectations.

We've been based in Amsterdam since 2009. Our team of experts has a wealth of experience from their time at other agencies, and by bringing all their knowledge and skills together, we're able to create high-quality results - again and again.

Approach

Our solid process is our secret weapon for delivering high-quality digital design that meets business and user needs.

01

Analysis

We're all about getting in the heads of your users and taking a stroll in their shoes, all while keeping a firm grip on your business goals. We don't just stop there, we also take a sneak peek at what your competitors are up to and sprinkle in some industry trends to keep things fresh. It's like a recipe for success, and we're the chefs.

02

Strategy

A solid plan is like a treasure map, it guides us towards success. That's why we invest time upfront to define our goals, audience, purpose and strategy. This not only helps us stay on track but also allows for continuous optimization.

03

Concept

Translating a strategy into a solid concept is like building the foundation of a skyscraper. It requires precision and attention to detail. It's exciting and generates feedback from stakeholders, but it's crucial for the success of all design and development work that follows."

04

Design

Design systems are essential for a consistent and efficient user experience. Our process includes iteratively moving from priority guides, wireframes, and requirements to elements, components, patterns, and templates, to user-friendly flows and screens, all to deliver a future-proof design system for seamless developer hand-off.

05

Build

Backend development, testing and deploying, it's time to go live! But the work doesn't stop there, we believe in continuous improvement based on user testing and measuring business performance. Digital is never finished, as Heraclitus said, "the only constant is change".

Research
BRanding
UX
design SYSTEM
Content management
FRONTEND COde
Accessibility
Testing

Work

Curious as to what we do? Our work ranges from digital strategy and user experience research to creating sustainable digital design systems with developer-ready frontend code.

Organizations we work(ed) for include Teva Pharmaceuticals, ROC van Amsterdam, GS1, DVDK, NWO, Stek Law, Gamma, Finext, NSCR, Straatman Koster Advocaten and De Belastingdienst.

Teva Pharma­ceuticals

“Rubylibre helps us on multiple levels, namely visual design, creating a consistent digital identity, clear UX and efficient frontend component management.” (Samuel Driessen - Head of Global Commercial Digital Platforms and Operations)

MBO Next Zuidoost

"Working with them is a blast. Rubylibre is a very pleasant group of people with a lot of expertise, creativity and a flexible but focused way of communicating." (Miranda Wijnand - Project manager Link | MBO Next Zuidoost)

Dvdk Law

"Working with Rubylibre has been very pleasant. They are down to earth and approachable. And more important: capable and creative!" (Ivo Boudrie - Lawyer)

GS1

"Good guidance! The program gave us a number of important eye openers, which allowed us to better understand and cater to our members." (Petra Kolenberg, Retail Account Manager GS1)