As a strategic design agency, we provide you with sustainable digital design solutions that deliver exceptional user experiences and drive business results.

About Us

At Rubylibre, we're all about growth and learning. We're a digital design boutique that excels in creating things that look great and work even better. We work closely with our clients to understand their needs and exceed their expectations.

We've been based in Amsterdam since 2009. Our team of experts has a wealth of experience from their time at other agencies, and by bringing all their knowledge and skills together, we're able to create high-quality results - again and again.


Our solid process is our secret weapon for delivering high-quality digital design that meets business and user needs.



We're all about getting in the heads of your users and taking a stroll in their shoes, all while keeping a firm grip on your business goals. We don't just stop there, we also take a sneak peek at what your competitors are up to and sprinkle in some industry trends to keep things fresh. It's like a recipe for success, and we're the chefs.



A solid plan is like a treasure map, it guides us towards success. That's why we invest time upfront to define our goals, audience, purpose and strategy. This not only helps us stay on track but also allows for continuous optimization.



Translating a strategy into a solid concept is like building the foundation of a skyscraper. It requires precision and attention to detail. It's exciting and generates feedback from stakeholders, but it's crucial for the success of all design and development work that follows."



Design systems are essential for a consistent and efficient user experience. Our process includes iteratively moving from priority guides, wireframes, and requirements to elements, components, patterns, and templates, to user-friendly flows and screens, all to deliver a future-proof design system for seamless developer hand-off.



Backend development, testing and deploying, it's time to go live! But the work doesn't stop there, we believe in continuous improvement based on user testing and measuring business performance. Digital is never finished, as Heraclitus said, "the only constant is change".

design SYSTEM
Content management


Curious as to what we do? Our work ranges from digital strategy and user experience research to creating sustainable digital design systems with developer-ready frontend code.

Organizations we work(ed) for include Teva Pharmaceuticals, ROC van Amsterdam, GS1, DVDK, NWO, Stek Law, Gamma, Finext, NSCR, Straatman Koster Advocaten and De Belastingdienst.

Teva Pharma­ceuticals

We created, maintain and expand upon the Teva design system, which is currently used for the global corporate site, around 60 country sites and numerous dedicated product sites.

MBO Next Zuidoost

Starting with UX research and co-design workshops, we designed, built and continue to develop the community platform where alumni and students of ROCvA MBO College Zuidoost can network, learn and find jobs.

Dvdk Law

Design and implementation in Webflow of the new company website for this Amsterdam-based law firm specialized in employment law.


Customer journey mapping and persona creation for My GS1, before expert reviewing, designing improvements and user testing these in the environment where companies enter their product data.